Dog movies are predictable: you get attached, you root for them. By the end, you're crying.
To flip the script, we decided to focus on real-life happy endings. We leveraged Netflix's 'Caramelo' to show that the perfect character is out there, just waiting to be part of a new story.
Real rescue dogs, all available for adoption, became featured content on the Netflix platform and Chevrolet's social channels.
In the end? No tears. Just every single dog finding a home.
